Planning beyond an individual campaign.
A marketing plan becomes real through its budgets, scope and partner decisions. Balancing creative ambition with commercial discipline is part of delivering the work.
The remit brings visibility across the marketing calendar, with planning and vendor decisions considered in the context of the wider business.
The part I played.
For the last three years, I have handled planning for the wider marketing budget, including ATL, alongside cost-saving work across vendors.
- 01
Connect budget allocations with campaign priorities and timing.
- 02
Review vendor scope and costs across the marketing plan.
- 03
Keep creative, execution and commercial priorities in the same conversation.
Efficiency starts with the brief.
Cost-saving work is part of this responsibility: reviewing vendor scope, delivery requirements and commercial terms with the quality of the final work in view. Commercial figures remain confidential.